Get the Word Out With Good PR

Public relations is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and the public.”

 In Toastmasters, the Vice President Public Relations (VPPR) is responsible for generating awareness of the overall Toastmasters brand, as well as club meetings to the local community. Knowing how how to effectively use PR will help you build club membership, and the fresh perspectives of new members will keep your club relevant and interesting.

 Is your club taking advantage of the most effective communication channels for your area to keep internal and external audiences informed about club or District activities?

 The following public relations and marketing tools are particularly useful:

• "Let the World Know"– This downloadable PDF handbook provides everything you need to know about conducting PR in Toastmasters.
• Sample News Releases – Use these news releases to tell the local community about events, programs and achievements at your club.
• Brand Manual – Find logos, images, templates and more branded marketing materials to increase brand recognition.
• PR Calendar – Review your PR plan, assess past results and set new goals for coming months.
• Toastmasters Media Center – News, company info and media resources for you to view and share.

For additional public relations and marketing tips, visit Leadership Central.